BUSINESS SERVICES
by NHKC Capital Resources™
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Business Services
List and describe the service(s) your company offers. For each business offering, cover the main points, including what the service is, how much it costs, what sorts of customers make purchases, and why. What customer need does each service fill? It is always a good idea to think in terms of customer needs and customer benefits, as you define your service offerings, rather than thinking of your side of the equation--how you generate the service--first. For example, an accounting business might present its services in terms of individual customers needing a simple one-day review of personal tax forms, or businesses that want full tax planning and preparation with a constant eye for potential audit. The accounting services involved may have the same names, but they are very different services, because the customer need is so different. A restaurant might think of services as full meal vs. coffee and snack, or breakfast vs. lunch vs. dinner. As you list and describe your services, you may run into one of the serendipitous benefits of good planning, which is generating new ideas. Describe your service offerings in terms of customer types and customer needs, and you'll often discover new needs and new kinds of customers to cover. This is the way ideas are generated. The length and detail included here depends a great deal on the purpose of your plan. Normally a marketing plan is not written for people outside the company, so you don't need to describe the service as if you were developing sales literature or collaterals. People within the company know what your services are already. Still, this is a good place to list the benefits offered and pricing points, particularly where your marketing plan will be read by people who aren't close to the services you're describing. Use your judgment, and make sure the plan matches its purpose. Remember that if you have different lines of services and a lot of detail, you can always create new topics under this topic, with more detail in each. To continue click here: Keys to Success.
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