Financial Objectives

Financial objectives are very different from marketing objectives, and generally easier to measure.

A financial objective might be to increase 2006 profits by 10%, or sales by 10%, or contribution margin by 5%, or gross margin by 10%. Financial objectives might also be holding spending to a specific level, as a percent of sales.

In all of these cases, the achievement of the objectives is measurable.

As you develop the objectives, keep the measurement and tracking in mind. As always, make sure your objectives are concrete and measurable.

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