Historical Results

Give a brief summary of the historical results of your past marketing activities.

Looking at the overall trend of these results over the past few years, along with the marketing activities that were implemented, can be helpful in the development of future marketing strategies:

• What were the strategies employed in the past?
• What tactics and programs were associated with those strategies?
• What impact did they have on revenues?
• Does there appear to be a correlation? Did they work? If not, why?
• How have things changed compared to what existed at that time in the market and the environment?

To continue click here: Macroenvironment.

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Executive Summary

Market Summary
Market Demographics
Market Needs
Market Trends
Market Growth
SWOT Analysis
Business Strengths
Business Weaknesses
Business Opportunities
Business Competition
Business Services
Keys To Success
Critical Issues
Historical Results
Macroenvironment

Business Marketing Strategy
Business Mission
Marketing Objectives
Financial Objectives
Target Markets
Business Positioning
Strategy Pyramids
Marketing Mix
Services Offered
Marketing Prices
Marketing Promotion
Marketing Services
Marketing Researches

Marketing Budget Plan
Break Even Analysis
Sales Forecast
Sales Breakdown
Expense Forecast
Expense Breakdown
Linking Expenses

Effective Marketing Control
Implementation
Marketing Organization
Contingency Planning

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