MARKET NEEDS
by NHKC Capital Resources™
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Market Needs
This may be the most important topic in your marketing plan. Always emphasize the market need that you seek to fill. What value are you providing? Your marketing efforts will always benefit from focusing on the benefits you are providing your customers, rather that the benefits you are realizing. It isn't how you sell the product or service; but rather, what customer needs are you satisfying. Value is realized in tangible and intangible forms.
Think in broad terms of the benefits you offer. example of marketing planexample of marketing planexample of marketing plan An automobile, for example, provides not necessarily just mobility and transportation. Some autos offer their customers excitement, security, even status. Is a family mini-van serving the same need as a 2-seat sports car? A personal computer fills different needs as a productivity machine in an office than as a game machine at home. A computer consulting business might really provide security and reassurance to its clients, rather than simply computing know-how. This topic is a good reminder that all of your marketing activities should be based on meeting the underlying needs of your clients. For each market segment included in your strategy, explain the market needs that lead to this group's wanting to buy your service. If you are managing several important segments, you might use this topic as a summary topic, and then add sub-topics for examining the needs of each segment. In any case, explain the target market needs that relate to the service you provide:
It is always a good idea to try to define your service offering in terms of target market needs, so you focus not on what you have to sell, but rather on the buyer needs you satisfy. Use this topic to explain the needs you serve for each of your main target markets, with the services you offer. To continue click here: Market Trends.
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