MARKET SUMMARY
by NHKC Capital Resources™
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Market Summary
This first paragraph is a summary paragraph that addresses the key points that describe your current situation. As you develop your marketing plan, this early section is critical to bring your plan up to speed on the key points to follow. The situation analysis sets the scene. This is where you inventory what your firm offers and introduce your marketing situation and the main components of the marketing plan. These components include your markets, competition, services, distribution channels, the microenvironment, and historical results. The most important single point is the market need. Every marketing plan should take a market-oriented strategic planning approach that focuses on the market need. To continue click here: Market Demographics.
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