MARKETING MIX
by NHKC Capital Resources™
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Marketing Mix
Marketing mix is the combination of your marketing programs, including product positioning, pricing, distribution channels, advertising and promotion, service, delivery, and other factors. The toll free telephone number, Web site, sales literature, advertising, and many other marketing programs are all part of the marketing mix. The best way to handle this summary topic is to note the highlights of your marketing mix. Don't try to include all the details, just what is different. Are you a price leader, for example, or maybe positioning yourself as the high-priced and high-quality provider? Or are you pushing for image and awareness? Emphasize what makes you different, what isn't obvious, what might surprise somebody. Product, price, place, promotion, and service are all standard components of the marketing mix. To continue click here: Services Offered.
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