Marketing Organization

This is a text section describing your sales and marketing organization.

It describes roles and the relationship of those people and their responsibilities.

• How is your sales and marketing management structured and organized?
   
• How will this marketing plan affect your organization?
   
• How will your organization be able to implement this plan?
   
• What are the key management responsibilities? Are they properly distributed?
   
• How are you going to be sure they are properly executed?
   
• Are there implications from the critical issues or keys to success that impact the marketing organization?

Addressing these questions will allow you to make certain your marketing organization aligns with your marketing plan.

Compare this information to marketing management and skill strengths you may have identified in your SWOT.

To continue click here: Contingency Planning.

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Executive Summary

Market Summary
Market Demographics
Market Needs
Market Trends
Market Growth
SWOT Analysis
Business Strengths
Business Weaknesses
Business Opportunities
Business Competition
Business Services
Keys To Success
Critical Issues
Historical Results
Macroenvironment

Business Marketing Strategy
Business Mission
Marketing Objectives
Financial Objectives
Target Markets
Business Positioning
Strategy Pyramids
Marketing Mix
Services Offered
Marketing Prices
Marketing Promotion
Marketing Services
Marketing Researches

Marketing Budget Plan
Break Even Analysis
Sales Forecast
Sales Breakdown
Expense Forecast
Expense Breakdown
Linking Expenses

Effective Marketing Control
Implementation
Marketing Organization
Contingency Planning

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