Marketing Promotion
Think of promotion in a broader sense than simply sales promotion.
Think of how you spread the word about your business to your future customers.
Think of it in the broader context, including the whole range of advertising, public relations, events, direct mail, seminars, and sales literature.
Think strategically:
- What, in general, is your strategy about communicating with people?
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Do you look for expensive ads in mass media, or targeted marketing in specialized publications, or even more targeted, with direct mail?
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Do you have a way to leverage the news media, or reviewers?
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Do you advertise more effectively through public relations events, trade shows, newspaper, or radio?
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What about telemarketing, the World Wide Web, or even multilevel marketing?
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Are you satisfied with how this is working for you now, or is it a problem area that needs to be addressed?
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Are you meeting your needs and in line with your opportunities?
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How does your promotion strategy fit with the rest of your strategy?
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Check for alignment between what you say here and what you say in your strategy pyramid, and your value proposition. As you described market trends and target market segments, did you see ways to improve your promotion strategy?
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