Sales Forecast
This is a text topic intended to explain the highlights of the sales forecast table and chart:
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What level of sales are you projecting?
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How fast will sales grow?
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What are the most important components of sales performance?
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Why?
Explain your sales forecast. Emphasize important points and explain assumptions.
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What growth rates are you expecting for the more important lines?
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What growth rates in units, and in dollars?
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Why are you projecting your sales at this level? Why not less, or more?
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What are the main driving forces behind the sales forecast?
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How does it relate to your market analysis, your main target segments, your sales strategy and marketing strategy?
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Is your sales forecast believable? Why?
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What risks are involved?
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What events might turn the sales forecast downward?
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What kind of things are you assuming will happen to make sure the sales happen?
To continue click here: Sales Breakdown.
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