SWOT ANALYSIS
by NHKC Capital Resources™
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SWOT Analysis
A valuable step in your situational analysis is to assess your firm's strengths, weaknesses, opportunities and threats (SWOT). A SWOT analysis is a helpful method to complete this assessment. The SWOT analysis begins by assisting you to conduct an inventory of your internal strengths and weaknesses. You will then note the opportunities and threats that are external to the organization based on your market and the overall environment. Don't be concerned about elaborating on these topics at this point. Bullet points may be the best way to begin. Capture the factors you believe are relevant in each of the four areas. You will want to review what you have noted here as you work through your marketing plan. The primary purpose of the SWOT analysis is to identify and categorize each significant factor, positive and negative, into one of the four categories and allow you to take an objective look at your business. The SWOT analysis will be a useful tool to develop and confirm your goals and your marketing strategy. Some experts suggest that you first consider inventorying the external opportunities and threats before strengths and weaknesses. To continue click here: Business Strengths.
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