Target Markets

In this topic you should introduce the strategy behind your market segmentation and your choice of target markets.

Explain:

• Why your business is focusing on these specific target market groups?
   
• What makes these groups more interesting than the other groups that you've ruled out?
   
  
• Why are the characteristics you specify important?

This is more important for some businesses than others.

A restaurant, for example, might focus on one set of upper-income customers instead of another, for strategic reasons.

An accounting firm might focus on certain business types whose needs match the firm's expertise.

Some fast food restaurants focus on families with children under driving age.

A graphic design firm might specialize in small or medium businesses that need Internet Web sites. Strategy is focus; it is creative and it doesn't follow pre-written formulas.

To continue click here: Business Positioning.

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Executive Summary

Market Summary
Market Demographics
Market Needs
Market Trends
Market Growth
SWOT Analysis
Business Strengths
Business Weaknesses
Business Opportunities
Business Competition
Business Services
Keys To Success
Critical Issues
Historical Results
Macroenvironment

Business Marketing Strategy
Business Mission
Marketing Objectives
Financial Objectives
Target Markets
Business Positioning
Strategy Pyramids
Marketing Mix
Services Offered
Marketing Prices
Marketing Promotion
Marketing Services
Marketing Researches

Marketing Budget Plan
Break Even Analysis
Sales Forecast
Sales Breakdown
Expense Forecast
Expense Breakdown
Linking Expenses

Effective Marketing Control
Implementation
Marketing Organization
Contingency Planning

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